Selling on the Internet, whether it’s through an email or webpage, is rather simple if you follow a certain formula. It’s called the “AIDA” formula (Attention, Interest, Desire and Action), and it works.
Regardless of what you are trying to sell, you really can’t sell it without “talking” with your prospective buyer. The email you send, or the webpage you create, is when and how you talk to your prospect.
In your writing you must attempt to “talk” to the prospect by creating an image in their mind. Be sure to set “the scene” by appealing to a desire or need; then flow smoothly into the “visionary” part of the sales pitch by describing in detail how “wonderful” life will be, or how “good” the prospect is going to feel, after they purchase your product.
“AIDA” is a time-tested, and proven formula. The steps are:
Get their ATTENTION.
Develop an INTEREST in what you can do for them.
Make them DESIRE the benefits of your product so badly that they can’t live without it.
Demand ACTION from them. Tell them to click the button or take action now, and that any procrastination on their part might cause them to lose out.
By following this simple formula, you will succeed at selling on the Internet.