If you want to survive in today’s digital world, local SEO is essential for local small business marketing.
When was the last time you used the yellow pages when you needed to find a product or service in your area? If you’re like most people, the answer is “I can’t even remember.”
The yellow pages is outdated and your potential customers aren’t using it either. Studies show that nearly 90% of consumers turn to the Internet to search for a business in their local area.
Every day, 10-100 people in your area are looking online for what you sell. You need to make sure they find you first, instead of your competitors.
Another study shows that 61 percent of the people who search online first, for local businesses, later purchased the product or service they searched for. Whether at the office, at home, or in their car, the major search engines are where consumers turn to find a local business when they need one.
It’s a fact that your competition will be using local search engine optimization for their business website, if they aren’t already. If you haven’t been optimizing your website for a local search listing you are falling behind, and fast. Businesses that are savvy enough to have jumped into local search are reaping huge benefits.
Once you face the fact that you need a local search program for your business, you need to decide if you will do it yourself or outsource the work.
Here are some advantages to using an outside company to handle your local SEO:
You could commit large amounts of time learning how to set up a local search campaign, hire additional staff and implement an SEO plan. But, a lot of the work for SEO campaigns involves building back links, or citations, to help your website improve in search rankings. This part of the process alone is very time consuming.
An SEO company may use software to accomplish this task in a more time efficient manner. Thus, keeping your time free to handle the additional customer load is important.
Hiring staff to do the job can be very costly, especially when you factor in benefits and the other HR issues that commonly occur with employees. Outsourcing is generally cheaper than hiring employees to do the work.
SEO software tools can be very expensive as well. If your employees are not fully trained, there will be an additional cost for them to get training. Obviously, if you hire an SEO company they will already have the tools and the their staff will be trained.
Staying up to date with the constant changes of the major search engines is a full time job in itself. Recently Google made major changes to their search algorithm that affected many top ten listings. One day you are in the elite top ten, then Google makes a change, and the next day you have fallen to a subsequent page. If you’re not ranked on the first page, you might as well not even exist online.
Additionally, if you are not fully aware of the intricacies of how the search engine’s work, there is the risk of making costly errors that could eliminate the possibility of ever attaining a visible web presence. The bottom line is, if you try to shortcut your SEO program by not doing every necessary step and completing it fully you are effectively wasting your time and money.
Economically speaking, you should let the experts handle job when it comes to small business marketing. Have a local SEO company do the hard work while you do what you do best, making more sales and more money!