The Internet is by far the best business marketing tool ever created by mankind. It offers huge potential for growing an offline business, and for creating a profitable home based business. But, before marketing your business online you need to know how the Internet really works.
If you’ve been thinking about, or already have tried, promoting your business on the Internet, your not alone. There are millions of people with that exact same dream. But only a small percentage of them are successful, or will ever be successful.
The reason for the low success rate is they do not understand how the Internet really works, how people actually use the net.
Most people who attempt to promote their business online think they can build a fancy website or blog and the cash will start flowing. But that is far from reality!
If you’ve been searching for that one key to business success through the use of the Internet, I’m about to tell you what it is…
The first thing you have to understand is that promoting your offline business in the online world is totally different than the old-school ways we were taught to build an offline business. We were always taught that success in business primarily depends on location, location, location. Forget that ideology, because doing business on the Internet strictly depends on information, information, information.
People are not going online looking to immediately spend money, as they do when walking into an offline business. The primary reason is, there has been no trust factor developed.
What they are searching for is information. And the more free and valuable information you offer the site visitor, on the subject they are searching for, the better chance you have of eventually turning that visitor into a customer or client.
What they are really searching for is high-value content about the subject they are interested in. They don’t want sales pitches or advertisements, they want solid and factual information that will help solve their problems or answer their questions.
By giving them valuable information on the subject you have knowledge of, which generally has to do with your business niche, you will build trust and credibility with the person who is searching. It’s only after you build that trust and credibility that you will have the opportunity to develop them into a customer or client.
There is no limit on the number of information packed pages you offer. In fact, the more the better. (And here’s a little tip…Goggle search rankings like this too, because the more valuable information you offer, the more you are pleasing their customers, the searchers. As a result, your site will rank higher in search engine results pages!)
So, put your knowledge in writing and you will be amazed how much success you will have at marketing your business online.
In summary, by creating a website or blog that offers your knowledge, to people who are searching the web for what you know, you will create an online following that you may have never dreamed of. And guess what, they will then like and trust you, and will eventually develop into your customer or client.
This is how the Internet really works, and how you will be successful at marketing your business on the Internet.