In order to compete in today’s digital world, small businesses need a quality web presence that includes a website that is optimized for Search Engines.
♦ 97% of US consumers go online to find a local retail or service business.
♦ 70% of US households use the Internet EVERY time they intend to shop locally.
♦ 72% are looking for a business within 20 minutes of their home.
♦ 82% of local online searches result in a visit, contact, or phone call.
♦ But, only 63% of small businesses have any kind of online presence, and much fewer have a visible online presence!
The key word is visible. What is visible?
Ever hear of Google? If you haven’t you’re living in the stone age! The phrase “Google It” has long surpassed “Just Do It” as number one :o)
Roughly 7 out of 10 people use the Google search engine to find the products and services they are looking for in their local area.
Would you rather hunt for customers, or make yourself available to customers who are hunting for you?
Do you know what the difference is between search engine results, and any other form of advertising?
In search engine results, 100% of the people that see your listing are specifically targeting your product or service (because that is exactly what they typed into the search bar)…They Are Hunting You!
When you advertise elsewhere, who knows what percentage of the consumers are actually looking for your specific product or service…You Are Hunting Them!
But, just being listed in search results doesn’t guarantee your customers will find you, unless it’s on the first page! Yes, the first page! That’s the top 10 out of thousands, if not millions, of search results.
That, is a visible online presence and that is what local small businesses need to compete in today’s digital world.